Gayborhood 
Thursday, April 10, 2008, 07:16 PM
To its advertisers Facebook, the online social networking site and anti-social time sink, markets itself as intelligently targeting ads based on the information in your profile. I was impressed until, despite being listed as "interested in women," I found two shirtless men to left of my screen inviting me to become their "gaybor." Apparently, I'm not alone in the struggle:
But this morning - hand to God - the bond of trust was broken. I woke up completely baffled to see the following ad on my profile:

"Lonely? Have herpes? Come to the largest dating site for people with herpes! As featured on CNN.com."

No. No. NO.


Kirk Cooper goes on to explain his quest to discover how the Facebook ad machine really works, in much greater humor than I could ever summon.
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