Monday, October 1, 2007, 06:09 PM
Has anyone else noticed that two of the front runners in the presidential campaign, Hillary Clinton and Mitt Romney, both run highly disciplined campaigns that stay on message and minimize past baggage? Both rarely speak off the cuff, stick to firm talking points, and have managed to minimize rather significant baggage. In Hillary's case it's the nastier side of her tenure as First Lady; in Romney's case it's his Mormon faith that evangelical Christians are none too found off. In essence, by properly marketing a "perfect" imagine and avoided too much humanism, these two have vaulted themselves into first place (or very close, in Romney's case).

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